Visualization

Digital visualization is a powerful way to bring certainty and confidence to major projects. Our team produces compelling virtual models, simulations, and other digital experiences to help clients explore their projects in sensory detail.

These visually rich, virtual, acoustic simulations bring people closer to designs, build public confidence and investor support throughout the lifecycle of a project or program.

Designs that work for everyone

At Arup, we believe that design should be human-centered – and that means it should work for everyone. The powerful tools we have developed mean we can now create digital visualizations and models for those who experience it differently, testing how a design can be navigated by those with neuro-diverse conditions or visual and hearing impairments.

Modeling experiences that engage

Too many projects fail to gain support and momentum simply because they’re badly communicated. Misperceptions are allowed to take hold. Infrastructure projects usually take many years to complete, and it’s important to use visual and experiential storytelling techniques that virtual reality can offer to maintain support and engagement throughout the project lifecycle. Beyond depicting how a project might ‘look,’ visualization is now a vital engagement tool on successful projects and programs.

Our approach combines visual expertise you would normally find in the film industry, backed by deep insights into the built environment and project delivery. We produce compelling experiences that engage the public, investors, and policy-making audiences alike. These cost-effective solutions can be applied in a range of industry contexts, including projects in architecture, engineering, masterplanning, landscaping, product design, training, public events, and artistic installations.

Storytelling

Planning approval is more likely to be gained, when you can demonstrate your thinking visually. Visualizations, whether still or animated, can be a powerful way to communicate the proposed experience a new building, district or facility is intended to produce.

Understandable fears about change can be assuaged when local communities can see how a scheme will look, feel and connect to the existing site. 

Digital engagement

We provide visual and experiential tools that will help get a project off the ground, illustrating relevant user stories or journeys and reflecting a project's true impact and potential in an engaging way.

At Heathrow Airport, our sound booths allowed the public to experience air noise changes in an immersive VR experience.

Operational simulations

Our team can now simulate every aspect of a proposed service or experience—acoustically, visually, spatially—allowing teams to explore improvements, gauge operating costs, and gain public feedback. This is particularly valuable when a new service or structure represents a significant addition to an area, especially as new transportation infrastructure or sporting facilities are being planned.

For High Speed 2 in the UK, we developed an immersive model that reassured decision-makers, the public, and operators about the new line’s design, experience, and impacts. This work led to quantified improvements to the overall design specifications for the new service.

Visualization portals

These help project design teams and stakeholders to view proposals and systems across scales, context, design and data. They help to enable focus on often less tangible factors like the environmental impact or the social benefits of a proposed project. These tools are an effective way to ensure everyone’s understanding and expectations stay aligned throughout the project.